Welcome to Charmed by Hadassah

A Legacy Reimagined

OUR STORY

Born from a mother's hand, built for the modern woman

At Charmed by Hadassah, we believe every woman carries a crown, but even Queens need a wardrobe that works as hard as they do. Based in Abuja, Nigeria, our brand was born from a desire to blend contemporary fashion with the timeless elegance of royalty

Our journey did not begin on a runway; it began in 2006, watching a mother's disciplined hand during her tailoring apprenticeship. This unrealized family dream became the heartbeat of our brand. Today, that intergenerational collaboration continues combining a mother's experienced eye for craftsmanship and technical mentorship with a daughter's vision for the modern African identity.

Our Mission

To empower the modern 9-to-5 Queen by providing a curated, high-quality wardrobe that honors her ambition every day of the week. We strive to blend African luxury with contemporary design, creating pieces that transition seamlessly from professional settings to personal sanctuaries.

To become the leading African luxury fashion house for the contemporary woman, recognized globally for our commitment to excellence, craftsmanship, and the celebration of African elegance. We envision a world where every woman feels like royalty in her daily life.

Our Vision

I created Charmed because I believe every woman is a Queen, but even Queens need a wardrobe that works as hard as they do.

- ESTHER ERDOO YONKOR

Esther is a self-taught visionary who built Charmed through discipline, an instinctive understanding of design, and a deep appreciation for both African heritage and global contemporary fashion. With an eye for detail and a commitment to excellence, she ensures every piece in the charmed collection tells a story of elegance, strength and timeless beauty.

Under her guidance, Charmed by Hadassah has grown from family dream into a movement - celebrating the ambitious, sophisticated,and radiant woman of today.

WHO WE ARE

WHAT WE STAND FOR

The pillars of Charmed

African luxury

We celebrate heritage quality and craftsmanship rooted in African identity - pieces that honour where we come from while looking forward.

Evry seam is deliberate. Every silhouette composed. We create pieces that make a woman feel like herself-o only more so.

Intentional design

Everyday confidence

We don't just sell clothes. We provide the attire for your most confident self - from the boardroom to the dinner table to Sunday moming.

Intergenerational craft

Our story is woven between generations. Technical mastery passed down and reimagined - tradition in service of the contemporary woman.

Meet Esther Erdoo Yondor

THE WOMAN BEHIND THE CROWN

Founder & creative director

A glimpse of Charmed

Nigeria elegance through our creations.